As we inch closer to the one year anniversary of COVID, many merchants have struggled to keep protective barriers between their staff and customers. From plexiglass, mandated masks, hand sanitizer, and reduce store capacity, the strain is growing.
Despite the significant challenges, many businesses demonstrate incredible resilience and find creative ways to keep the business open through lock-downs and various regulations.
Brick-and-mortar stores are adding the option of curbside pick up and self check-out, reducing the spread from customers coming in and touching extra merchandise. Experts at Vend highlight the importance of store layout for maintaining social distancing:
“Each retail store is different, so there isn’t a one-size-fits-all best practice for your checkout process. But regardless of what your store looks like, you need to beef up the health and safety component of your checkout process” (https://www.vendhq.com/blog/retail-space-planning/).
In addition, adding new ‘contactless’ payment methods to reduce the risk of exposure to their staff and customers has helped encourage customers to feel safe and continue shopping.
Another successful tactic retailers are using to grow their network of shoppers is adding an e-commerce option to their store. Even using social media to broadcast their current items and give customers the benefits of shopping online.