Senior Content Specialist

Fargo, ND

Full Time

BNG Team

As BNG’s newest member of the marketing team, the Senior Content Specialist will be responsible for creating compelling content that nurtures and educates B2B SaaS prospects through the Buyer’s Journey, specifically in the IT Managed Service Provider space. This is a strategic and functional role, which involves both high-level planning as well as editing and writing content types including but not limited to blogs, web copy, emails, SEO, video scripts, press releases, and value-added content such as eBooks, white papers and case studies.

What you’ll be doing:

  • Plan and write materials that showcase how our products and services empower prospects to solve their biggest pain points and achieve their business goals
  • Write concise, persuasive marketing copy to promote our products/services, including blogs, case studies, press releases, web copy, email campaigns, third-party listings, SEO and value-added web content
  • Understand and create content comfortably for an audience of business leaders with thorough knowledge of SaaS solutions and the intersection of technology and business
  • Collaborate with marketing managers to identify content opportunities, establish timelines, and manage delivery of results
  • Collaborate with multiple marketing team members and contractors in SEO, web dev, email, video, and social media departments
  • Work with Asana software to track tasks and communicate with marketing managers and team members
  • Publish blog content in WordPress sites, including sourcing images as needed 
  • Perform quality assurance reviews on all content pieces
  • Proofread and edit all content for clarity, tone, brand voice, grammar and spelling, including contracted content
  • Define, track, analyze, and execute against KPI’s allowing for continuous improvement and informed decision-making
  • Practice thought leadership by keep up on industry trends, conduct market research and engage in our buyer’s communities to aid in content strategy development in the MSP space
  • Performs other duties and tasks as assigned

Your skills and qualifications:

  • Associates degree in Writing, Journalism, Communications, Public Relations or other related field
  • 5+ years professional work experience in Content Creation
  • Demonstrated IT industry knowledge and background with proven track record in B2B and MSP conversion    
  • Highly adaptable with the ability to work through ambiguity in a fast-paced, rapidly changing environment
  • Excellent organization and prioritization skills
  • Immaculate attention to detail
  • Highly motivated, dedicated, and dependable self-starter with a focus on completing projects in a timely manner, within scope and with a standard of excellence
  • Strong creative problem solving & research skills
  • Proficient at Word, Excel, and Teams
  • Positive attitude and growth mindset with achievement focus
  • Exceptional written, verbal, and interpersonal communication skills with active listening ability and editing skills
  • Highly collaborative with strong ability to build and maintain positive relationships with internal leaders
  • Ability to plan content and oversee strategies to execution
  • Understand and interpret Google Analytics
  • Understand and have experience working with SEO, including keyword planning and SEO editing
  • Experience working with Mailchimp, ActiveCampaign and WordPress